University rankings boost the school’s reputation and attract more potential students. Students and their parents look at University ranking to decide which university they will choose. Karen McKellin, executive director of the International Student Initiative at The University of British Columbia, said, “If students and their parents don’t know much about Canada, they’ll look at the rankings to see which Canadian university rank […].”1
According to a survey conducted by Robert Half Technology, a leading provider of IT professionals, more than 270 interviews with CIOs from Canadian companies were asked, “when evaluating a candidate for an IT position, what value do you place on the prestige of their college or university?”2 The result shows that Fifty-one percent of respondents said that they value skills and experience more than whether or not a candidate attended college or university. Another Thirty-two percent of respondents stated that they place a little weight on university prestige and ten percent of respondents said they place a lot of weight on university prestige.2 Having a University degree from a prestigious university is a plus to top it off your real-world experience and skills. But if you just rely on university prestige, it won’t help that much in IT industry.
No matter where students go to college, they need to have a relevant work experience when they graduate. Having a work experience is important as having a college degree. Many professional employers are now looking into whether or not the potential employees have relevant work experience before bringing them into their company. Senior Regional Manager of Robert Half Technology, Deborah Bottineau, said, “When recruiting top talent, IT employers prioritize a candidate’s ability to demonstrate the practical application of skills over education.”2 And “although a quality education establishes a foundation, applicants who have real-world IT experience are better able to transition into a role with less ramp-up time,” she added.2 While studying in college, students are advised to get involved in open source project and build up their portfolio, get involved in the community or doing an internship to gain work experience. It will come in handy after they graduate and get ready to find a job.
The truth is that university rankings aren’t objective. Some flaws that were observed in a UNESCO study of rankings indicates that,” they aren’t objective, it’s a myth that higher-ranked universities are better than lower-ranked ones and that people have become obsessed with the top 100 institutions when there are 15,000 universities in the world.”3 University rankings are not the necessary factors that influence the decision to attend university. Many Canadian parents and students often look more into the programs availability, location, tuition fees and other factors before choosing which university they would like to attend or send their kids to. Some students are willing to travel far to attend a university that offers a particular program of study. According to Guardian reported in 2012 that “students were still choosing schools based on prestige over anything else between 1996 and 2010.”4 Many students also choose a university based on scholarship opportunities according to a report from Eschoolnews.com.4 And almost two-thirds saying that social media also influence students’ decision making as stated in The 2014 Social Admissions Report.4
 Navas, E.G. (2013, October 13). Do university rankings really matter? The ubyssey. Retrieved from http://old.ubyssey.ca/features/do-university-rankings-matter380/
 (2014, August 20). Does Alma Mater Matter? Not So Much, Say CIOs. CNW Group Ltd. Retrieved from http://www.newswire.ca/news-releases/does-alma-mater-matter-not-so-much-say-cios-515330971.html
 Seidman, K. (2015, September 16). Students say university rankings really do matter. Montreal Gazette. Retrieved from http://montrealgazette.com/news/local-news/students-say-university-rankings-really-do-matter
 (2014, August 25). Does University Reputation Actually Matter To Anyone?. TheHuffingtonPost.com, Inc. Retrieved from http://www.huffingtonpost.ca/2014/08/25/university-reputation-study_n_5711263.html